Gaining coverage in local papers, trade magazines and websites can greatly increase name recognition and educate people about your business – driving new customer acquisition. While many growing businesses in competitive landscapes may want to hire an expensive public relations firm, startups and small businesses can start off with some simple “do-it-yourself” PR.
According to a recent survey conducted by Ascend2, email is the most effective digital marketing tactic, the one that delivers the best ROI and the least difficult to execute.
It’s free, easy to get started and offers a massive network of potential customers. The hard part is increasing your followers without wasting your precious time. Make sure you focus on value over volume. Identify the social channels that reach your customers best – including Facebook, Twitter, Pinterest, Instagram, LinkedIn and the new guy, Ello. The goal is to provide your followers with something that’s useful, interesting and shareable. Start small, post a few times a week and learn who your audience is. Once you have an understanding of who’s consuming your content, and what they’re interested in, you can start ramping up efforts.
Satisfied clients can be a business’s best marketing tool. Actively engage pre-existing clients through PR, social media and email.
Marketing a small or new business is extremely crucial to a company’s success but that doesn’t necessarily mean you have to invest a huge chunk of capital into it. Savvy, frugal entrepreneurs can find products and services that can help increase visibility and drive customer acquisition – without spending any overhead.