6 Branding Tips for 2021


Your brand is your life force: it’s not only the image you project to your customers, but when built right, can also serve as a motivational tool for your team that helps them stay focused and motivated.

Below are 6 branding tips you can use in 2021 to help your business feel strong inside and out.

1. Focus On the Most Powerful Marketing Channels

There are a plethora of organic and paid online channels that you can use to promote your small business. It’s not important to get your name across every platform possible: some channels aren’t right for your target audience, and when you can’t keep up with posting on every channel, you can appear unorganized or drive business away.

When starting out on social media, it’s best to focus on 1-2 channels that you believe are appropriate for your industry and you know you can keep up with. Don’t be afraid to look to your competitors and see which platforms show the best results for them.

2. Build Customer Relationships Through Email Marketing

Email marketing is one of the most effective strategies to stay in touch with expected customers. As it turns out, email marketing is still popular.

83% of people prefer email as one of the channels to receive promotions from brands they trust. This platform gives you a direct connection to your customers: you can send important updates and exclusive deals to keep existing customers happy and engaged.

3. Promote Your Best Content

Don’t let scanty budgets deter you from social media promotion or running paid campaigns. When you post high-quality content consistently on a few channels, you can focus on reviewing their performance and ensure they’re worth your time and money.

4. Tell a Unique Brand Story

When producing content, your goal is to build an audience for it.

“Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear

When small business owners build a brand, they often look to large corporations such as Apple, Nike, and Target for inspiration. But you wouldn’t compare your finances to theirs, would you?

Our number one rule for branding is to make sure you can back up what you’re promising. While your brand can be aspirational for who you want to become, its heart should reflect exactly who you are and what you have to deliver. Otherwise, you can be setting customers up for disappointment and bad reviews.

5. Share Video Updates and Educational Videos

Visual content is big. In a survey of 300 content marketers by Venngage on visual content marketing, 45.5% predict that more than 80% of businesses would rely heavily on visuals as part of their marketing efforts.

Educational videos are a great way to establish your expertise. If you can’t afford a big production, consider using Facebook or Instagram stories to share quick updates. They add a personal touch to help humanize your small business and make you more relatable.

An idea to start: What questions do customers ask you the most? How do you solve this problem?

6. Claim Your Google My Business (GMB) Page

Over 60% of users use their mobile devices to search for local services, and over 80% of searches worldwide are done on the Google search engine.

Google My Business offers free tools that can help you drive customers to your website and share important information like your business address, hours, and phone number. You can also interact with your customers by responding to their reviews. Taking responsibility for both good and bad reviews reflects on your reputation and trust.

United LLC’s team of experts is dedicated to helping you find long-term solutions for your business. Reach out and learn about our working capital solutions that can help your business grow.